AdWords Help

You can set an ad schedule for particular hours of the day or specific days of the week. In most campaigns, you can include bid adjustments for particular days or times.

You can also pause your campaigns completely at any time. You won't accrue charges while your ads are paused and they'll remain paused until you resume them.

To determine when you want your ads to show, you may want to run an hourly report. This would show you what time during the day your ads received the most valuable traffic.

Here's how to set up your ad schedule:

1. Sign in to your AdWords account at https://adwords.google.co.uk.
2. Click the name of the campaign that you wish to edit on the "All Online Campaigns" page.
3. Select the Settings tab.
4. In the Advanced Settings section, click Schedule: Start date, end date, ad scheduling.
5. Next to Ad scheduling, click Edit.
6. In the ad scheduling window, you'll see the seven days of the week with 24 hourly blocks for each day. Green blocks indicate that your ad is scheduled to run during that hour. Grey blocks mean that your ad will not run during that hour. Click a row to adjust the days and times. Click Add another time period to create multiple running time periods in a single day.
7. When you've finished, click Save.

You may also wish to enable the bid adjustment mode of ad scheduling, which includes a bid multiplier that you can use to bid more or less for your campaign during certain time periods. Learn about the advanced mode of ad scheduling.