Users have consistently provided negative feedback on several types of website. In our commitment to make AdWords as effective as possible for advertisers and users, ads promoting these types of websites may receive low landing page quality scores. In some instances, they will not be allowed to run.
Website Types to Avoid
- Data collection sites that offer free items etc., in order to collect private information
- Arbitrage sites that are designed for the purpose of showing ads
- Affiliate sites that the primary purpose of which is to drive traffic to another site with a different domain
- "Get-rich quick" sites
- Malware sites that knowingly or unknowingly install software on a visitor's computer
- Poor comparison shopping or travel sites whose primary purpose is to send users to other shopping/travel comparison sites, rather than to provide useful content or additional search functionality
