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Application to Advertise Online Gambling in Great Britain

Google Ireland Limited
Gordon House, Barrow Street
Dublin 4, Ireland
Tel: +353 1 436 1000
Fax: +353 1 436 1005

At this time, Google AdWords only allows online gambling advertisements targeted to England, Scotland, or Wales.

We currently allow advertising from the following categories of service providers:

Gambling Services – the operator of the gambling activities. If you make the gambling activities available, but are not the holder of any relevant licence or permissions, for example because your gambling services are powered by a third party, you will need to ask the Gambling Licensee to provide a copy of its licence as part of the application process. See form below.

Aggregator Services – aggregator or comparison sites which provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities which require a licence. They may provide links to gambling services not operated or controlled by the aggregator. If you are an aggregator, please use the aggregator application form.

Sports Spread betting Services – provide spread betting services only. If you do not require a gambling licence to provide your services because you are regulated by the Financial Services Authority, please use the spread betting application form.

At this time, Gambling Licensees must hold a valid licence in one of the following jurisdictions: Great Britain (England, Scotland, Wales), Alderney, Isle of Man, Gibraltar, Malta, or Antigua and Barbuda. Google may add additional jurisdictions to this list in future.

Sports Spread betters must provide spread betting services within England, Scotland, and Wales and be licensed by the Financial Services Authority.

To apply to advertise online gambling with Google AdWords, you will need to:

Create a new Google AdWords account solely for your gambling campaigns (this applies to both new and existing advertisers)
Fill in the in the application and declaration form below.

Please be sure to submit your new AdWords Account ID.

In order to ensure the quick progress of your application, please remember to fill in all of the requested information.

To ensure the quick progress of your application, please provide all of the requested information.

* indicates a required field.


Customer Details
* Full Customer Name	:
* Customer Registered Address	:
* Contact Name	:
* Address	:
* Telephone	:
* Email	:
Subject	:	Application for Gambling Advertising
AdWords Account Details
* Website(s) This must be the website(s) to which the Gambling Advertising relates.	:
* AdWords Customer ID This must be the ID for your account to which the Gambling Advertising relates. Format: XXX-XXX-XXXX	:
Previous AdWords Customer ID If already have an AdWords account that you use for advertising content unrelated to online gambling please specify the ID here. Format: XXX-XXX-XXXX	:
Gambling Licence Details
* Gambling Licensee The Gambling Licensee may be a different entity to the Customer if the Licensee subcontracts its gambling operations to a third party.	:
* Gambling Licence Number	:
* Territory in which Gambling licence held	:
* Regulatory Authority	:
* Date of Gambling Licence Format: dd/mm/yyyy	:
* Term of Gambling Licence format: dd/mm/yyyy	:
* Attach a copy of your licence Copy of license must be attached to this form or application will be rejected. ("the Gambling Licence")	:
Additional Terms
Your use of the Adwords Programme is subject at all times to your acceptance of and compliance with these Additional Terms and the Adwords terms and conditions, currently located at adwords.google.co.uk/select/tsandcsfinder, which are incorporated by reference (the "Advertising Gambling Terms and Conditions"). A defined term used in these Additional Terms which is not defined in these Additional Terms shall have the same meaning as set out in the Adwords terms and conditions. "Gambling Advertising" means any advertisements for gambling activities submitted to the AdWords Programme by you or on your behalf pursuant to these Advertising Gambling Terms and Conditions. You further warrant, represent, and undertake that: all Gambling Advertisements will comply with the terms of the Gambling Licence and all applicable laws, regulations and any relevant codes of practice, including but not limited to the Gambling Act 2005, the CAP Code, the Gambling Industry Code for Socially Responsible Advertising and the Gambling Commission Licence Conditions and Codes of Practice; the Gambling Advertisements do not relate to any activities which constitute foreign gambling for the purposes of the Gambling Act 2005 section 331; either you and/or the Gambling Licensee hold a valid licence or other permission for your advertised gambling activities which is required by the Gambling Act 2005; you will carry a prominent link to www.gambleaware.co.uk and/or www.gamcare.org.uk on the first web page to which an end user is directed from a Gambling Advertisement, or you will otherwise display such link prominently on the Website(s) before an end user is able to gamble or required to enter any personal data; and with respect to your gambling activities, you will not invite, encourage, nor permit under-eighteens to gamble (save to the extent permitted by UK legislation) and will maintain appropriate age verification systems and procedures, including: warning potential end users that underage gambling is an offence; requiring end users to affirm that they are of legal age; regularly reviewing your age verification systems; and ensuring that relevant staff are properly trained in the use of age verification systems. If you subcontract the provision of your gambling activities and/or Gambling Advertisements in whole or in part to any third parties including but not limited to the Gambling Licensee, any agency or affiliate entities, or any of your associated companies ("Affiliates"), you are responsible for compliance with these Advertising Gambling Terms and Conditions by such Affiliates and for any acts or omissions of the Affiliates pursuant to these Advertising Gambling Terms and Conditions. If the Gambling Licence is terminated, you must immediately inform Google and remove all Gambling Advertisements from the Adwords Programme. If the Gambling Licence is amended in any way, you must immediately inform Google and send an updated copy of the licence as soon as possible, together with an explanation of the changes in so far as they relate to the advertising of your gambling activities lawfully in Great Britain. You must inform Google immediately if you are the subject of any ruling by the Gambling Commission, the ASA, any other legal or regulatory authority, or any industry body, that may be relevant to the Gambling Advertisements. You are currently only permitted to display Gambling Advertisements within England, Scotland and Wales. If you attempt to set your account to target other jurisdictions, without prejudice to any other remedies which we may have, we may terminate your account immediately. Customer shall indemnify and defend Google, its agents, affiliates, directors, officers, employees and Partners ("Google Indemnified Persons") from and against any claims, losses, liabilities, expenses, damages and settlement amounts (including legal fees and costs) incurred by any Google Indemnified Person(s) arising out of Customer's or any Affiliate's breach of these Advertising Gambling Terms and Conditions. Unless otherwise indicated by Google, Gambling Advertisements will not appear on Partner Properties. No binding agreement is entered into until such time as Google notifies you that your application has been accepted. Google reserves the right to terminate the Gambling Advertisements at any time in accordance with its rights set out in the Adwords terms and conditions, or if it otherwise decides to no longer include gambling advertisements as part of the Adwords Programme.
I HAVE READ AND ACCEPT THE ADVERTISING GAMBLING TERMS AND CONDITIONS. I AM DULY AUTHORISED TO ACCEPT THE ADVERTISING GAMBLING TERMS AND CONDITIONS FOR AND ON BEHALF OF CUSTOMER.

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