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Welcome to the Google Advertising Fundamentals Exam Learning Center

This Learning Center contains all the information you'll need in order to pass the Google Advertising Fundamentals Exam. Each of the sections below contains a series of text lessons that cover various aspects of each topic area. Feel free to learn at your own pace, and return to continue your studies at any time.
  1. Introduction to AdWords
    1. Overview of AdWords
    2. Getting Started with AdWords
  2. AdWords Account and Campaign Basics
    1. Account Management Basics
    2. AdWords Campaign Management Basics
    3. Ad Group Management Basics
  3. AdWords Ad Formats
    1. Overview of Ad Formats
    2. Ad Formats Guidelines & Best Practices
  4. AdWords Targeting and Placements
    1. Overview of Targeting and Placements
    2. Keywords and Keyword Targeting
    3. AdWords Language & Location Targeting
    4. Placement Targeting for the Content Network
  5. AdWords Bidding and Budgeting
    1. Overview of Bidding
    2. Overview of Budgets
  6. Policies and Ad Quality Issues
    1. AdWords Policies
    2. Ad and Site Quality
  7. AdWords Billing and Payments
    1. Overview of Billing and Payments
    2. AdWords Billing - Postpay Options
    3. AdWords Billing - Prepay Options
    4. AdWords Billing - Monthly Invoicing
  8. Optimizing Performance
    1. Overview of Optimization
    2. Optimizing AdWords Campaigns and Ad Groups
    3. Optimizing Websites and Landing Pages
  9. Selling and Representing AdWords
    1. The AdWords Value Proposition
    2. Selling the Benefits of AdWords
    3. Maintaining Client Relationships

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