AdWords Online Classroom
Our AdWords Online Classroom provides free online training, delivered by local AdWords experts, to help you achieve long-term advertising success with AdWords. Whether you're new to AdWords and wish to learn the basics, or you've been with AdWords for a while and want to take your account to the next level, we offer a range of topics to suit your needs.
To participate, all you need is a computer with an internet connection and speakers or headphones.
If you want to receive regular emails about on-demand courses and upcoming live courses, join our group now!
If you have any questions about the AdWords Online Classroom, please check out our FAQs.
Free On-demand Tutorials
Getting Started
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Create your account
The first step to generating business with AdWords is creating your account. In this course, you'll learn the AdWords basics and we will show you step-by-step how to create a successful AdWords account. This course would suit everyone just starting out with AdWords, or interested in learning more about AdWords before creating an account.
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Get to know your account
So, you've created your AdWords account but what do all of the terms mean and how do you navigate through your account? In this course you'll learn how to make the most of your account by understanding how to move around your account and what everything means. This course will suit all advertisers who are just starting out with AdWords and who want to understand how to work with their account.
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How to build a successful AdWords account
Understanding the basics of AdWords will help you create a winning account. This course includes how your ads are ranked, how to review and understand your performance and how to make sure your visitors are turning into customers. This course will suit all advertisers who want to understand the AdWords fundamentals and how to use this knowledge to build a successful account.
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Why can't I see my ad?
Follow the same steps our own Google specialists use to find out quickly why you might not be able to see your ad. We will walk you through identifying the issue and getting your ads back up and running. We'll also provide you with more detailed explanations for the main reasons you may not have been able to see your ad. This course would suit advertisers who are unable to see their ad on Google and would like to walk through how to identify the issue.
Improving Your Account Performance
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Improve your AdWords performance with key tips
Learn about how to improve your AdWords account, including tips on how to structure your campaigns, manage your keywords and write effective ad texts. We'll also take you through how to approach making improvements when you have a specific goal in mind. This course would suit all advertisers who are interested in maximising the performance of their AdWords account.
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Get the most from your website with Website Optimizer
With Google's free Website Optimizer tool, you can test different lay-outs for pages of your website, and measure exactly which one generates most sales or leads. We will provide you with an introduction to website testing, including how you can set up Website Optimizer and get testing yourself. This course would suit advertisers who are actively tracking their websites conversions and who are looking to make further site changes to improve their conversion rates.
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Find new insights in your AdWords data
Use the reporting and analysis tools within AdWords to get more value out of your campaigns. After completing this lesson you’ll be able to quickly find and optimize the parts of your account that have the biggest impact on your success, then monitor them regularly to ensure continued strong performance. This course is best suited for advertisers new to AdWords reporting tools such as segmentation, filters, and custom alerts.
Controlling Your Costs
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Maximize your advertising ROI with Conversion Optimizer
Save time and increase your profits with Conversion Optimizer, a free AdWords bidding feature that allows you to set a maximum cost-per-acquisition (CPA). Join the product team for an overview of how Conversion Optimizer works and learn how you can get more conversions at a lower cost for your AdWords search and Display Network campaigns. This course would suit advertisers who want to focus on maximizing conversions through AdWords.
Analyzing Your AdWords Performance
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Track your AdWords ROI using Google Analytics
Learn about Google Analytics and how it can provide valuable insights into your online business. This course will show you how to create a new Analytics account, how to link it to your AdWords account, and how to install the Analytics code on your website to begin tracking visitor activity and conversions. This course would suit AdWords users who are not currently using Google Analytics or users who are new to the product.
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Set up your Analytics account to track ROI
Correct set up of Google Analytics is essential to ensure that you are making decisions based on accurate data. We will cover advanced implementation issues that will give you the confidence to make effective decisions on where to spend your marketing budget and areas of your site that could be improved. This course would suit advertisers with more complex websites, such as subdomains or 3rd party shopping carts.
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Track your AdWords ROI using Conversion Tracking
Increase your online profits by starting to track and understand the results from your advertising investment! We will show you how to better convert online clicks into profit for your business using AdWords Conversion Tracking, including how to analyze your return on investment, make informed bid decisions and identify areas for improvement. This course would suit advertisers who are new to tracking their AdWords return on investment.
Expanding Your Reach & Focusing On Your Audience
