No, they won't. Your campaign settings for search don't affect how your ads show on content, and vice-versa.

This is true whether you choose to run your ads on both the search and Content Network, on the Search Network only, or on the Content Network only.

Your ad group keywords work with both the search and Content Network. For example, suppose you choose the keyword soccer shoes for your ad group. For searches, AdWords will show ads from that ad group on searches for soccer shoes. On the Content Network, AdWords will match your ads to placements relevant to soccer shoes.

Placements, on the other hand, never affect search. They are for the Content Network only.

Also, note that keyword bids are used for both search and content.

To learn more about how campaign settings and ad group choices work together, see this introduction.

The Placement Performance report shows performance statistics for your ads on specific domains and URLs in the Content Network. Using this information, you can optimize your placements on the Content Network and improve your return on investment.

Read some helpful tips on how to best leverage the information returned in your report.

Below you'll find instructions for running a Placement Performance report. Note that this process is similar for all report types.

1. Sign in to your AdWords account at https://adwords.google.com.
2. Select the Reports tab.
3. Click Create a New Report.
4. In the Report Type section, select Placement Performance.
5. Select your preferred option from the Level of Detail drop-down menu.
   • Choose Account to see combined performance statistics for all ads.
   • Select Campaign or Ad Group to see ad performance statistics broken down at the campaign or ad group level.
6. From the Domain or URL drop-down menu:
   • Select Domain if you want to see only the upper-level domain of the pages that showed your ads.
   • Select URL if you want to see the entire URL.
7. From the View drop-down menu:
   • Choose Summary to see the sum total for each statistic over your selected date range.
   • Choose one of the other options to see statistics broken down by a particular unit of time.
8. In the Date Range section:
   • Select the radio button next to the drop-down menu to choose a date range for which to view your statistics. Note that complete statistics for the current day aren't available until the next day at 3:00 p.m. PT.
   • Alternatively, select the second radio button and enter your own date range. Note that data for the Placement Performance report is only available from June 1, 2007. You'll see an error message if you pick an earlier start date.
9. If you selected Ad Group or Campaign from the Level of Detail drop-down menu, you'll see a section labeled Campaigns or Campaigns and Ad Groups.
   • Select the first radio button to see statistics for your entire account.
   • Select the second radio button, next to Manually select from a list, if you only want to see statistics for certain campaigns or ad groups. Click Add next to each campaign that you want included in the report. If you chose Ad Group from the Level of Detail drop-down menu, click the arrow next to each campaign to select individual ad groups.
10. You can further customize your report in the Advanced Settings section.
    • Click Add or Remove Columns to choose the kinds of statistics that your report displays.
    • Click Filter Your Results to restrict the kinds of domains or URLs shown in your report. Click Add another restriction to create up to four filters.
11. Enter a unique name in the Name Your Report field.
12. Check the box next to Template to save your settings for future reports.
13. Check the box next to Scheduling and select the appropriate option from the drop-down menu if you'd like your report to run automatically in the future.
14. In the Email section:
    • Check the box next to Email and fill in your email address if you'd like an email notification whenever your report runs automatically.
    • Check the box next to with report attached as if you'd like the report attached to the email notifications. Choose your preferred report format from the drop-down menu.
15. Click Create Report.

To export and download your report when it's finished running:

1. Sign in to your AdWords account at https://adwords.google.com.
2. Select the Reports tab.
3. Click the name of your report.
4. Select the format in which you'd like to export your report: .csv, .csv (for Excel), .tsv, .xml or .html.

The Placement Performance report typically shows performance statistics for placements on the Content Network only. This report, however, also includes placements on domains in the AdSense for domains program for ads from the Search and Content Network.

No, it doesn't. Placements have no effect on your search ads. Your ad group quality score is calculated separately for the search network, for the content network, and for placement-only ad groups.

Content network impressions are reported differently depending on whether your ad group has keywords only, placements only, or both keywords and placements.

Impressions for placements you have targeted

When your ad appears on a placement you've targeted for that ad group, the impression will always be reported as a placement impression. That means it will be reported on the Placements tab, and on the 'Placements you've targeted' row of your ad group summary page.

This is true whether you have keywords in the ad group or not. If keywords trigger your ad, and you have also targeted that site as a placement, the ad will be recorded as a placement impression.

Impressions for placements you have not targeted

When your ad is triggered by the keywords in your ad group on a placement you have not targeted, then the impression is reported as a keyword impression. It will appear on the Keywords tab, and on the 'Across the network' row of your ad group summary page.

Those keyword impressions are credited to the ad group as a whole, not to individual keywords. The Search Network is the only place that impressions are credited to individual keywords.

Learn more about which bids apply when an ad is triggered by a combination of a placement and keywords.

Learn more about how ad group keywords trigger ads on the Content Network.

Your campaign must meet the following requirements in order to begin using the Conversion Optimizer:

• AdWords Conversion Tracking must be enabled.
• The campaign must have received at least 15 conversions in the last 30 days. The Conversion Optimizer requires this conversion history in order to make accurate predictions about your future conversion rate.
• The campaign must have been receiving conversions at a similar rate for at least a few days.

In addition, the following characteristics are recommended:

• The campaign has been using AdWords Conversion Tracking for at least two weeks. (The Conversion Optimizer relies on historical conversion data, so the longer a campaign has used conversion tracking, the more data the Conversion Optimizer has available to improve your ROI.) Campaigns with low traffic should run conversion tracking even longer before trying the Conversion Optimizer.
• The campaign is direct-response oriented. For example, the campaign focuses on generating sales on an e-commerce website.
• The campaign has a well-defined conversion type, such as a completed purchase or signup.
• The campaign has a relatively stable conversion rate, with no major changes (such as redefining the conversion event or moving the conversion tracking code) within the last two weeks.

But if you have keywords in the same ad group, they may trigger your ad on the same placement. This can happen if the content network is enabled and 'Relevant pages across the entire network' is selected in your campaign settings. In that case, your keywords will continue to trigger your ads across the content network. That means you could pause or delete a placement and still see your ad appear there.

For example, suppose that with the settings above, you target a soccer website as a placement, and you also choose the keyword 'soccer shoes.' If you pause or delete the placement, your ad could still appear on that same website if its content is a good match for the keyword 'soccer shoes.'

Use the site exclusion feature if you want to prevent your ad from ever appearing on a given site. If you want your ads to appear only on placements you choose, and nowhere else, you can change your campaign settings to 'Relevant pages only on the placements I target.' Or, you can create a new campaign with placements only.

Learn more about how your campaign settings work with your keywords and placements.