AdWords Help

Welcome to the Google AdWords Optimization Center

Want to attract more customers to your business with AdWords, but need some inspiration? We've gathered together some of the top tips and strategies used by our AdWords specialists who have worked with advertisers of all sizes. Now you can take advantage of these same tips to make your search advertising more effective.

The Optimization Center is structured so that you can view these tips in three different ways:

See tips by level of expertise:

• Basic: Implement the 'must-have' AdWords optimization techniques.
• Intermediate: Take your advertising to the next level of performance.
• Advanced: Fine tune your account for ongoing improvement.

See tips for each account feature:

• Ads: Ensure your ads attract the right customers.
• Keywords: Choose relevant keywords that your customers are searching for.
• Targeting: Target the customers who most want to see your ad.
• Bidding & Budgeting: Control ad position and cost.
• Account Structure: Organize your account to mirror your business.

See tips by advertising goal:

• Improve Return On Investment (ROI): Get more value from your advertising.
• Improve Ad Position: Raise the position of your ads to increase their visibility.
• Increase Sales and Leads: Get more clicks from customers who are ready to buy.
• Improve Click-Through Rate (CTR): Make your ads more relevant to potential customers.

If you're having trouble understanding any of the AdWords terms used in this site, please refer to our glossary .