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Google Help › AdWords Help › AdWords Learning Center › Beginner Pathway  

Additional Resources

Other Pathways

This Learning Center covers the basic information you need to know about getting started with AdWords. View the lessons in order, or just pick the ones that interest you the most. Read at your own pace, and come back whenever you want to learn more. When you're ready to take things to the next level, visit the AdWords Expert Learning Center to learn about tracking and improving ad performance and using AdWords tools.
  1. Introduction to AdWords
    1. Overview of AdWords
    2. AdWords Policies
    3. Pricing and Ranking
  2. Getting Started with AdWords
    1. Account Types, Setup and Structure
    2. Account Navigation
    3. Account Organization, Keywords and Ad Text
    4. Using Different Ad Formats
  3. Targeting
    1. Search and Contextual Targeting
    2. Placement Targeting
    3. Language and Location Targeting
    4. Keyword Targeting
    5. Combining Keywords and Placements
  4. Costs and Billing
    1. Cost Control
    2. AdWords Billing Cycle
    3. Payments Outside the U.S.
    4. AdWords Invoicing

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