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Additional Resources

Other Pathways

This Learning Center offers lessons about how to monitor and improve your ad performance through analytics and optimization, and streamline account management with free Google tools. If you're just getting started with AdWords, first visit the AdWords Beginner Learning Center.
  1. Tracking Ad Performance
    1. Quality and Performance Basics
    2. Ad Visibility and Troubleshooting
    3. AdWords Reports
    4. Basic ROI and Conversion Tracking
    5. Advanced Conversion Tracking
  2. Optimizing Ad Performance
    1. Optimizing Overview
    2. Optimizing Your Website
    3. Optimizing Your Account
    4. Specific Optimization Strategies
  3. The AdWords Toolbox
    1. Account Performance Tools
    2. Troubleshooting Tools
    3. AdWords Editor
  4. Google Analytics
    1. Google Analytics Basics
    2. Google Analytics Reporting
    3. Google Analytics Goals and Filters
    4. Driving Improvements with Google Analytics
  5. Managing Multiple Accounts
    1. My Client Center
    2. Selling AdWords
    3. The AdWords API

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