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Advertising Policies
Please review all the advertising policies described in these pages and make sure that your ads, site, keywords, and account comply.
Use the menus on the left to see the policies that apply to you, since some AdWords policies vary based on the location your ad targets and the type of ad you create. TrademarksGoogle recognizes the importance of trademarks. Our AdWords Terms and Conditions with advertisers prohibit intellectual property infringement by advertisers. Advertisers are responsible for the keywords they choose to generate advertisements and the text that they choose to use in those advertisements. Google takes allegations of trademark infringement very seriously and, as a courtesy, we investigate matters raised by trademark owners. Trademarks are territorial and apply only to certain goods or services. Therefore, different parties can own the same mark in different countries or different industries. Accordingly, in processing complaints, Google will ask the trademark owner for information regarding where the mark is valid and for what goods or services. Please note the following about our complaint process:
AdWords Trademark Policies in Sponsored Links Below, you can find information on our trademark complaint procedure across different regions as well as on our advertiser authorization procedure. I see an unauthorized ad using my trademark. What is Google's trademark policy? Depending on the regions in which you have trademark rights, we may investigate the use of trademarks in ad text only or in ad text and keywords.
How do I file a trademark complaint? Trademark owners may submit either a specific or general trademark complaint. A specific complaint means that we will investigate a trademark term(s) in specific advertisements only. The trademark owner is required to provide the exact URLs in question and we will not investigate the trademark in any other advertisements. A general complaint means that we will investigate the trademark in all relevant advertisements. The trademark owner does not need to provide the specific URLs in question. However, if there are specific advertisers that are authorized to use the trademark(s), the trademark owner is required to provide the corresponding customer ID(s) or login email(s). If you have concerns about the use of your trademark in AdWords ads or keywords showing in a region listed above, file a trademark complaint If we have processed a complaint for a trademark, advertisers using the mark in the regions and industry of the trademark owner will have their keywords and/or ad text disapproved according to the processes outlined above. If an advertiser has been restricted from using a trademark and disagrees with the owner's assertion of exclusive rights or believes he has a right to use the mark, we encourage the advertiser to contact the trademark owner directly and request permission to use the trademark. If the trademark owner (or contact person listed on the trademark complaint) provides Google with an authorization, the advertiser will be able to use the trademark in his ad campaign. Please note that the trademark owner may change or rescind the authorization at any time. As such, please review the below criteria to determine whether you are eligible to submit an authorization request form.
If you agree with the statements above, please file a trademark authorization request online. AdWords Counterfeit Goods Complaint in Sponsored Links A Google advertiser is selling counterfeit goods. What is Google's Counterfeit Goods policy? Google AdWords prohibits the sale or promotion of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical with or substantially indistinguishable from the trademark of another. Counterfeiters attempt to deceive consumers into believing the counterfeit is a genuine product of the brand owner, or sell their goods as faux, replicas, imitations or clones of the original product. Counterfeit goods differ from standard trademark infringement in that counterfeiters attempt to pass off their goods as the originals, instead of merely using a similar mark in a confusing manner. Counterfeit goods differ from pirated products or copyright infringement because it is the trademark that is copied, rather than software, books, artwork, etc. We will investigate all reasonable complaints; our actions may include disapproving or disabling ads and/or terminating advertisers. Any such investigation and action will only affect ads served on or by Google. Please note that, upon request and approval, a complainant's contact details may be forwarded to the affected advertiser(s). If you have concerns about the sale of counterfeit goods in AdWords ads, please file a complaint. Note: This form is only available in English. Learn more about the Google AdWords Copyright policy. AdSense for Domains Trademark Policy Google provides an ad serving program via our AdSense for Domains service, wherein domain registrars can display ads on their inactive domains. If you are unsure what a parked domain is, please review this page before submitting a complaint. If you have concerns about the use of your trademark as a parked domain name, file an AdSense for Domains trademark complaint. Once Google receives all of the required information from the trademark owner, the claim will be investigated, and appropriate action will be taken. |
. If your complaint concerns use of your trademark in multiple regions, please send us one complaint with ownership information for your trademark in these regions. We'll follow the appropriate procedure for each region submitted in your complaint.Tell us how we're doing: Please answer a few questions about your experience to help us improve our Help Center.
