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Advertising Policies

Please review all the advertising policies described in these pages and make sure that your ads, site, keywords, and account comply.

Use the menus on the left to see the policies that apply to you, since some AdWords policies vary based on the location your ad targets and the type of ad you create.

'Anti' and Violence

Don't promote violence or advocate against a protected group.

Ad text advocating against any organization, person, or group of people is not permitted. Similarly, attempts to revise history against the interests of a protected group are not permitted.

Advertisements and associated websites may not promote violence or advocate against a protected group. A protected group is distinguished by its:

  • Race or ethnic origin
  • Color
  • National origin
  • Religion
  • Disability
  • Sex
  • Age
  • Veteran status
  • Sexual orientation/Gender identity

View all related policies