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Advertising Policies

Please review all the advertising policies described in these pages and make sure that your ads, site, keywords, and account comply.

Use the menus on the left to see the policies that apply to you, since some AdWords policies vary based on the location your ad targets and the type of ad you create.

Political Advertising

Political advertising is allowed.

We allow political ads regardless of the political views they represent. Stating disagreement with, or campaigning against, a candidate for public office, a political party, or a public administration is generally allowed. However, political ads cannot include accusations or attacks relating to an individual's personal life, nor can they advocate against a protected group.

If you're soliciting political donations, your ad's landing page must clearly state that the donations are non-tax-deductible.

We encourage political campaigns and candidates with questions about these policies to contact our Elections Team at elections@google.com.

View all related policies