AdWords Help

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Glossary

• Basic AdWords Terms

  • Google AdWords
  • Click
  • Impression
  • Keyword
  • Campaign
  • Ad group
  • Daily Budget
  • Destination URL
  • Display URL
  • Landing Page
  • Relevance
  • Quality Score
  • Maximum Cost-per-Click (Maximum CPC)
  • Maximum CPM bid
  • Optimization
  • Google Account

• All AdWords Terms

  • Account activation
  • Anonymous placements
  • View-through Conversion Rate
  • Account creation
  • Actual cost-per-click (CPC)
  • Ad group
  • Ad ranking/positioning
  • AdWords discounter
  • Campaign
  • Control Center
  • Conversion tracking
  • Cost-per-thousand impressions (CPM)
  • Billing threshold
  • Daily Budget
  • Destination URL
  • Display URL
  • Distribution preference
  • Advertising policies
  • Geo-Targeting
  • Google AdWords
  • Impression
  • Internet Protocol Address (IP Address)
  • Keyword
  • Keyword Matching Options
  • Maximum Cost-per-Click (Maximum CPC)
  • Overdelivery Credit
  • End date
  • Traffic Estimator
  • Conversion
  • Transaction
  • Conversion types
  • Number (#) of Conversions
  • Value / Cost
  • Value / Click
  • Google AdSense
  • Exception request
  • Keyword Advertising
  • Unacceptable Content
  • Average Cost-per-click (Avg. CPC)
  • Average position (Avg. Pos.)
  • Double serving
  • Gmail
  • Image Ads
  • Landing Page
  • Relevance
  • Return on Investment (ROI)
  • Text Ad
  • Trademark
  • URL
  • Pay-per-click (PPC)
  • Tracking URLs
  • Affiliate
  • Domain
  • Application Programming Interface (API) Units
  • Application Programming Interface (API)
  • Simple Object Access Protocol (SOAP)
  • Web Service Description Language (WSDL)
  • Google Account
  • Maximum CPM bid
  • Impressions Per Day
  • Pacific Time (PST or PDT)
  • Business address
  • My Change History
  • Quality Score for Google and the search network
  • Recommended Daily Budget
  • Customer Identification (Customer ID)
  • Position Preference
  • Click
  • Ad Scheduling
  • IRF Tax
  • Time Zone
  • Ad delivery
  • Opening Image (Click-to-play video ads)
  • Play Rate
  • Starting Page
  • Invalid Clicks
  • Ad variations
  • AdWords Editor
  • Landing Page Quality
  • Account performance
  • Optimization
  • Parked domain site
  • Quality Score for the content network
  • Impression Share
  • Ad placement
  • Invoiced Amount
  • Advertising Costs
  • Current Balance field
  • Funds Remaining field
  • Balance column
  • Reach
  • Unique User
  • Frequency
  • Combination
  • Conversion Rate Range
  • Conversion Page
  • Observed Improvement
  • Chance to Beat Original
  • Conversions / Visitors
  • Experiment
  • Multivariate Testing
  • Page Sections
  • Section Relevance Rating
  • Test Page
  • Variations
  • AdSense for errors sites
  • Total conversions column
  • Billing email address
  • Original page
  • Keyword Insertion
  • Content provider
  • InVideo Ad (In-stream Video Ad)
  • Text Overlay Ad
  • Percent Visitors
  • Card Verification Number (CVN)
  • Is there an activation fee?
  • D-U-N-S Number
  • DMA
  • Metro Survey Area (Metro or MSA)
  • Google Search Network
  • Interaction Rate
  • Automatic placements
  • Keyword status
  • Ad status: Pending review
  • Managed placements
  • Negative keyword (Ad group level)
  • First Page Bid Estimates
  • Negative keyword (Campaign level)
  • Content total
  • Total - search
  • % Served
  • "Bid" column
  • Ad approval status
  • "Off" label
  • Placements (by domain)
  • Ad group default bid
  • "Other" URLs
  • Query match type
  • Average clickthrough rate (Avg. CTR)
  • Average cost-per-click (Avg. CPC)
  • "Other" search term
  • Clickthrough rate (CTR)
  • "Search terms" report
  • Search partners
  • Ad review center
  • Ad rotation settings
  • Quality Score Detail
  • Bundles
  • "Online Campaigns" column
  • In-line editing
  • Ad status: Approved (non-family)
  • Cost-per-click (CPC) bid
  • Google Content Network
  • Frequency capping
  • Ad status: Under review
  • Ad status: Approved (adult)
  • Limited by budget
  • Keyword status: Low search volume
  • Incomplete / Incomplete ad group
  • Keyword status: Low share of voice
  • Mouseover Rate
  • Ad status
  • Campaign status
  • Ad group status
  • Keyboard shortcuts
  • URL report
  • Quality Score
  • Tagged ad
  • Cookie-targeted ad
  • Ad placement
  • Campaign status: Pending
  • Campaign status: Ended
  • Campaign status: Suspended
  • Service Adjustment
  • Outstanding Balance
  • Invoice Adjustment
  • Adjustment - Click Quality
  • Ad auction
  • Bulk edits
  • Ad status: Approved (limited)
  • Conversions (1-per-click)
  • Cost / Conversion (many-per-click)
  • Conversion Rate (many-per-click)
  • Cost / Conversion (1-per-click)
  • Conversion Rate (1-per-click)
  • Conversions (many-per-click)
  • Ad status: Disapproved
  • Keyword Tool
  • Ads Diagnostic Tool