Requirements for third-party ad serving

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Third-party ad serving is only available to a limited number of customers on a case-by-case basis. Except where indicated otherwise in this policy, all creatives related to a third-party tag must comply with Google's image ad policies.

You must comply with these policies if you serve ads or use pixel-tracking (beacons) on the Google Display Network and:

  • Are participating in the third-party ad serving program.
  • Use a third-party server.
  • Use a research vendor.
  • Are a third-party server.
  • Are a research vendor.

If you have a Google Account Manager: Submit a request for third-party implementation for your Google Ads account with the Third-party tags and pixels implementation request form

If you don't have a Google Account Manager:

Note: You can implement third-party tracking for a Performance Max campaign that is managed through Search Ads 360. Currently you can only track the display creatives within your Performance Max campaigns, and not video related information.

Requirements on the Google Display Network through Google Ads

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Technical specifications on Google Ads

Policy Requirements on the Google Display Network through Google Ads

Requirements on the Google Display Network through the Google Ad Manager

To run ads on the Google Display Network through the Google Ad Manager, you must follow the requirements below.

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