How do text ads cycle through the search result pages?

Text ads are positioned on search results pages based on their Ad Rank. Google Ads recomputes the Ad Rank for your ad on every page, and it takes into account whether your ad was shown on a previous page.

This means that your ad may sometimes appear in a top spot on one page and then again in an "Other" spot on a subsequent page (or vice versa). 

Related link

Was this helpful?

How can we improve it?
true
Achieve your advertising goals today!

Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.

Register now

Search
Clear search
Close search
Main menu
4864859209716104070
true
Search Help Center
true
true
true
true
true
73067
false
false
false