About App Ads

Get your app in front of the right people.

App promotion ads give you a simple way to promote your app to over one billion potential customers – no mobile app advertising experience required.

Start now
adventure games

An introduction to mobile app advertising.


Create and customize.

Google will design and build app promotion ads for you, and then allow you to place multiple designs across the entire Google network. Just type in your ad options.


Set your daily budget.

Decide on a cost-per-install, and behind the scenes, our ad creation and bidding engines can help boost the performance of your app promotion campaign within your target.


Find high quality users.

Tell us which actions you want users to take in your app, and we'll show your ad to people who are likely to complete them.

Expand your reach, big time.

After a simple setup process, your ad will be eligible to reach over a billion people across Google's network, including Google Search, Google Play, YouTube, and thousands of other mobile sites and apps.

Get more value from each ad.

To maximize your campaign's potential, Google tests each ad in your account and automatically promotes the designs that perform best. We also optimize based on the types of users you want to find – so, if your app is a multi-level game, we'll take into account the other games users have played and aim for people likely to reach level 5 or higher.

Building a Business with Zyrobotics.

See how Zyrobotics used Universal App Ads to get their mobile apps in front of families and help kids of all ages and ability levels learn while having fun.

See All Success Stories


See their story.