Increase your user base with app advertising.

AdWords app install ads can help you reach high-quality users when they’re ready to install new apps and keep them coming back to yours.

  • Reach people in the right moments.

    Drive installs with app advertising while people are searching for and using other apps, browsing relevant sites, and watching videos.

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  • Get started in minutes.

    Enter a few simple pieces of information and get beautiful app install ads across the entire Google network.

    Find out how

Track Distance & Pace.
Reach Your Running Goals.
For All Running Levels.
Maximize Performance.


25% of installed apps are never used.*

  • Keep users engaged over time.

    One in four installed apps are never used. Take advantage of app advertising to drive ongoing engagement and stay top of mind with your users beyond their first install.

    See How

  • Identify your most loyal users.

    See how effective your app campaigns are at driving in-app activity and lifetime value across Android and iOS.

    Source: Google/Ipsos, Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps (U.S.), May 2015.

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