Grow your user base with app advertising.

Universal App campaigns help you reach high-quality users when they’re ready to install new apps.

  • Increase your reach.

    With just one campaign you can reach new users on Google Play, Google Search, YouTube and the millions of apps and sites in the Google Display Network.

    Learn More

Track Distance & Pace.
Reach Your Running Goals.
For All Running Levels.
Maximize Performance.
  • Get started in minutes.

    Enter a few pieces of information, upload images or videos, and start showing beautiful ads across Google’s advertising network.

    Find out how


25% of installed apps are never used.*

  • Keep users engaged over time.

    One in four installed apps are never used. Take advantage of app advertising to drive ongoing engagement and stay top of mind with your users beyond their first install.

    See How

  • Find your most loyal users.

    See how effective your app campaigns are at driving in-app activity and lifetime value across Android and iOS.

    Source: Google/Ipsos, Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps (U.S.), May 2015.