Grow your user base with app advertising.
Universal App campaigns help you reach high-quality users when they’re ready to install new apps.
Increase your reach.
With just one campaign you can reach new users on Google Play, Google Search, YouTube and the millions of apps and sites in the Google Display Network.
Get started in minutes.
Enter a few pieces of information, upload images or videos, and start showing beautiful ads across Google’s advertising network.
25% of installed apps are never used.*
Keep users engaged over time.
One in four installed apps are never used. Take advantage of app advertising to drive ongoing engagement and stay top of mind with your users beyond their first install.
Find your most loyal users.
Source: Google/Ipsos, Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps (U.S.), May 2015.
Create a Universal App Campaign
Watch this video to learn simple steps to setup your campaign.
App Install Campaigns
Drive Mobile App Downloads
Getting your mobile app discovered can be challenging. Learn how to get as many of the right people to discover and download your app.
Remarketing for Mobile Apps
Increase Mobile App Engagement
Once you've built a user base for your mobile app, getting people to continue using it is important. Learn how to market to encourage folks to keep coming back.
Your Guide to Universal App Campaigns
Learn more about how campaigns work and where your ads appear.
Improve Performance with Creative Assets
Upload different text, images and videos to build your ads.