Increase your user base with app advertising.
AdWords app install ads can help you reach high-quality users when they’re ready to install new apps and keep them coming back to yours.
Reach people in the right moments.
Drive installs with app advertising while people are searching for and using other apps, browsing relevant sites, and watching videos.
Get started in minutes.
Enter a few simple pieces of information and get beautiful app install ads across the entire Google network.
25% of installed apps are never used.*
Keep users engaged over time.
One in four installed apps are never used. Take advantage of app advertising to drive ongoing engagement and stay top of mind with your users beyond their first install.
Identify your most loyal users.
Source: Google/Ipsos, Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps (U.S.), May 2015.
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