Get people to use your app.
AdWords can help you reach high-quality users when they’re ready to install new apps and keep them coming back to yours.
25% of installed apps are never used.*
Keep users engaged over time.
One in four installed apps are never used. Drive ongoing engagement and stay top of mind with your users beyond their first install.
Identify your most loyal users.
Source: Google/Ipsos, Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps (U.S.), May 2015.
App Install Campaigns
Drive Mobile App Downloads
Getting your mobile app discovered can be challenging. Learn how to get as many of the right people to discover and download your app.
Remarketing for Mobile Apps
Increase Mobile App Engagement
Once you've built a user base for your mobile app, getting people to continue using it is important. Learn how to market to encourage folks to keep coming back.