Keep online advertising costs within budget.
Signing up for AdWords is free, and you’ll only pay when your ads are working.
Only pay for ads that pay off.
AdWords pricing is meant to work within your budget. You'll be charged when someone engages with your ads, like by watching your video, calling your business, or visiting your website.
As for setting a budget, it’s your call. Some businesses spend tens of thousands of dollars a month, and others are comfortable investing several hundred.