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Explore AdWords features, strategies, and beyond to see how your business can grow with online advertising.

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Basics and Overview

Advertise in Gmail

Let potential customers know what you offer when they check their email. See how to show expandable ads in Gmail that users can save or forward.

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Basics and Overview

Advertise on Google Maps with Google AdWords

Show an ad on Google Maps just when nearby customers are searching for a business like yours.

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Basics and Overview

Advertise with images: display advertising

Your business can run beautiful, dynamic ads with images and more, across websites relevant to what you offer. See how ads on the Google Display Network could help you catch the eye of new, larger audiences.

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Ad Strategies and Tips

Discover the AdWords App

Need easy access to managing your ad campaigns? Discover the AdWords app and access your campaigns on the go from Android and iOS devices.

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Budgets and Billing

AdWords billing options explained

Get an overview of the various options you have to pay for your AdWords account—because when you understand the billing processes, you can find the plan that works best for your business.

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Measuring Success

AdWords conversion tracking

When you have insight into what’s working with your online advertising and what needs tweaking, you have the power to make the most of your budget. See how AdWords Conversion Tracking can help you understand your campaign performance.

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Measuring Success

AdWords metrics definition guide

Want to understand how your ads are performing, but aren’t sure how to read the measurements AdWords gives you? Gain a better understanding of the various AdWords metrics, and which ones to watch given what you hope to achieve with your advertising.

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Ad Strategies and Tips

AdWords targeting explained

Your ads may be reaching people online—but are they really potential customers? Learn how to make the most of your AdWords budget by targeting the right people at the right moments.

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Budgets and Billing

Basics to AdWords billing

Wonder what the AdWords billing options are? Has a question popped up about how to pay for your AdWords account? Find answers in this guide, from how to set up automatic billing to how to redeem promo codes.

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Ad Strategies and Tips

Increase in-store traffic with AdWords

Bring more customers through your business's front door with these helpful AdWords features.

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Basics and Overview

Discover mobile ads with Google AdWords

Reach customers on the go and make your business more visible to people who are nearby. Learn the basics of mobile advertising and discover whether it's right for your business.

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Ad Strategies and Tips

AdWords management and basics

Get guidance on what it takes to set up and run a successful AdWords campaign, including how to track your results so you know you’re reaching the right audience and making the most of your budget.

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Basics and Overview

How To Set Up AdWords: A Checklist

Follow these steps to get your first online advertising campaign up and running with Google AdWords.

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Ad Strategies and Tips

How to increase brand awareness online

Learn how to raise awareness of your brand and build a connection with customers online.

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Ad Strategies and Tips

Google Primer app

Busy running your business, but looking to get smarter at marketing it? Use the free Google Primer App to get 5-minute lessons on essential topics like branding your business, SEO, measuring success, and more.

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Ad Strategies and Tips

Reach a larger or new audience with GDN targeting

Move beyond your basic search ads and explore the world of Google Display. Learn how your ads can reach a new, even larger audience on over 2 million partner websites and apps.

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Ad Strategies and Tips

AdWords: SEO vs. PPC?

Can Google AdWords help improve your SEO? See why the answer is ‘no,’ and why it’s a good idea to invest in both SEO and pay-per-click advertising to help your business grow online.

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Measuring Success

The basics of measuring AdWords results

AdWords comes with tools to help you track how your ads are performing—so why not use them? See how to interpret the performance of your advertising to see what’s working, and what to change for more success.

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Ad Strategies and Tips

How to use the Keyword Planner tool effectively

Make the most of your Google AdWords experience. Learn how to target the right users, make your ads more relevant and keep your costs down by using the Keyword Planner.