Advertise on Google Maps with Google AdWords

Advertise on Google Maps with Google AdWords

Show an ad on Google Maps just when nearby customers are searching for a business like yours.

Advertising on Google Maps can be an effective way for businesses to connect with local customers at the exact moment they're interested in making a purchase.

Why? Because these days, when people want something (whether it’s a product, a service, or the answer to a burning question) they look online first. And their search doesn’t necessarily end when they put down their mobile device — 50% of users who search for local businesses on their smartphones go on to visit a store within a day. An ad on Google Maps can help you reach those local customers in the crucial moment when they’re deciding where to take their business.

Imagine you run a bike repair shop in downtown San Francisco. When a cyclist gets a flat tire in your part of town, or needs to get their gears fixed ASAP, there’s a good chance they’ll hop on Google Maps and search for the closest repair shop. With an ad on Google Maps, your bike shop can show up in the results twice — once in the info cards below the Maps search box, and once on the map itself — helping you stand out from the crowd. In addition to showing your location on the map, your ad can also display directions to your business, and your phone number.

By showing up exactly when and where potential customers need you, you’ll help more people reach your bike shop — both online, and in person. Plus, you only pay when someone clicks on your ad for more information (or to call you).

If local traffic is what you’re looking for most, AdWords’ targeting options for mobile let you choose the area where your ad appears.

To start advertising on Google Maps, you’ll need an AdWords account with location extensions enabled for your ads, and an up-to-date Google My Business listing. Learn more about how Google AdWords works and how to use location extensions here.

Google Maps ads are a great way to let local customers learn where you are, how to get to you, and when you’ll be open, just when they’re looking for a business like yours. Connect with customers in the moments — and the places — that matter to them.

Learn more about advertising on Google Maps.

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