Measuring Success

AdWords conversion tracking

Conversions are the instances when someone takes the action you want after clicking your ad, whether it’s making a purchase, downloading your app, or signing up for your mailing list — in other words, the immediate goal of running an ad. Monitoring your AdWords conversions can give you powerful information on what features of your campaigns are working well, and which could use a change, like trying different keywords or shifting your budget between desktop and mobile ads. So how does the free Conversion Tracking tool work? Find out now.

In this comprehensive guide, you’ll learn:

  • How conversion tracking works, and why it’s an important tool
  • How to understand your conversion data reports
  • The steps Google takes to protect the privacy of your customers during conversion tracking

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