Ad Strategies and Tips

AdWords targeting explained

Being able to target your ads to people who are more likely to be interested in what you offer is one of the biggest benefits of AdWords. At no extra cost, you can choose where your ad shows up geographically, pick which kinds of devices you’ll appear on, select audiences based on interest and demographics, and more.

Get a detailed look at how to improve the effectiveness of your advertising — and your budget — by focusing on reaching the customers you want.

In this guide you’ll learn:

  • Why targeting contributes to a successful AdWords campaign, and how you can make the most of it
  • The different targeting options for Google Search
  • The different targeting options for the Google Display Network

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