Basics and Overview

Is AdWords right for you?

Are you wondering, should I use Google AdWords to promote my business online? Find out if AdWords is right for your marketing needs by getting information on the basics. See how AdWords can connect your business with potential customers the moment it matters.

Discover the benefits of using Google AdWords before you sign up, from choosing where your ad appears online, to setting and controlling your own budget (with no minimum spend amounts, and no monthly contracts). Explore features for measuring the success of your advertising, and watch video testimonials from other business owners about how they’ve used AdWords to meet their goals.

In this series of guides, you’ll find information on:

  • The ways AdWords can help your business achieve specific goals
  • How AdWords’ cost-per-click system works to show your ad in search results and across the Google Display Network
  • Each step of setting up your first campaign, along with helpful tips and best practices

Call an expert:


* For customers committing to $10 per day or more in ad budget. Phone support operating hours are Mon-Fri, 9am-9pm ET

adwords icon

Get even more with Google AdWords

Grow your business with AdWords

  • Get your ad on Google. And beyond.
  • Stay local or go global.
  • Reach the right people at the right time.
  • see all benefits  

Did you enjoy reading this article?

Enter your email and company url to receive more suggested articles

Please enter a valid email address. This field is required. {[ ]}

Google may send me recommendations for certain Google products and services and contact me with further help and tips related to recommendations.
By clicking submit, I accept the terms & conditions.

We couldn’t submit your form yet. Please fix the fields above.

Thanks for signing up.

We’ll be in touch.

  • And check out the articles below for more suggested reads.

*Recommendations will be made available on a unique, public facing URL that does not require log in or password. You will receive the URL in an email.

Suggested Reads