Chumbak is passionate about everything India stands for, such as beauty, hospitality and a rich culture. This passion is reflected in the company’s inspired designs. Chumbak creates and sells a wide range of items, from stationery, phone cases and jewellery, to furniture, lighting and rugs. The company’s founders, Vivek Prabhakar and his wife Shubhra Chadda, started using Google AdWords to reach out to more people. By targeting the right keywords, it has enabled them to put their brand on the map. “AdWords helped us get the word out to consumers we wouldn’t have been able to reach, given our small budget. The web really levels the playing field for everyone,” says Vivek. “With AdWords, we saw our sales increase by 35% in just three months.” From starting out with a dream to share what is fun about India with the rest of the world, Vivek and Shubhra are now known in India as “the Chumbak guys” – a couple who are living their dream and spreading smiles along the way.
“Google AdWords helped us get the word out to consumers we wouldn’t have been able to reach, given our small budget. We saw our sales increase by 35% in just three months.”