Finish Line finds the right fit with Customer Match

Indianapolis, IN

www.finishline.com

Published July 2017

Finish Line sells premium sneakers, apparel, and accessories in the United States. To reach its most valuable customers, Finish Line used Customer Match and saw a significant increase in click-through rates (CTR) and reach across its paid search and shopping campaigns.

2X

increase in match rates with LiveRamp

235%

increase in CTR for paid search

72%

higher ROAS for shopping campaigns


About Finish Line

Finish Line is an American retail chain that sells footwear and apparel from premium brands such as Nike, Jordan, and Adidas both online and at its more than 1,100 retail locations.

Goals

  • Re-engage with high-value customers online
  • Increase online and in-store sales
  • Improve cost efficiency

Approach

  • Ran Customer Match across paid search and shopping campaigns
  • Identified Customer Match segments containing customers who transacted online and in store
  • Partnered with Customer Match uploader LiveRamp to reach more customers

“Customer Match helped us engage with our best customers, improving our CTR while allowing us to do more with our marketing budget. We’re now thinking of even more ways to apply Customer Match to our campaigns, as well as extending it to our other marketing efforts on Google.”

– Lana Loesch, Director of Digital Finance and Paid Marketing at Finish Line