Targeted advertising connects you with customers that matter most.

Google Customer Match lets you create highly targeted ads to reach your most valuable customers with the right message at the right time.

Start using Customer Match

How it works

Identify your customers.

Upload a list of email addresses, like those of customers who have signed up for your rewards program. The addresses can then be matched to signed-in users on Google in a secure and private way.

Build campaigns.

Create messages specifically focused on connecting with customers. For example, if you’re a travel brand, you can create ads designed to reach customers right when they’re searching for airline tickets.

Reach your audience.

In addition to reaching your most loyal customers, you can also use Customer Match to identify Similar Audiences that are likely to be interested in your offerings.

Get started.

Set up Customer Match on a new or existing AdWords account to get back in touch with your best customers.