Reach the right customers with
the right keywords.

Get keyword ideas to help build your campaigns with the AdWords Keyword Planner.

Start using Keyword Planner

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“We're able to stay on top of keyword trends to refine search campaigns and ensure content remains relevant.”
Brad Beiter - VP Performance Content, Performics

How it works

Discover new keywords.

Start by searching words or phrases related to your products or services. Keyword Planner works to find the keywords that are most relevant to your business. You can then pick keywords you like and add them to your plan.

Conduct keyword research.

Get suggested bid estimates and see how often keywords are searched and how their search volume changes over time. That way, you can narrow down your keyword list and set your budget for the keywords you really want.

Create and share your plan.

When you have a plan you like, you can save it to your account or share your plan with others. Then, you can create ad groups and set bids for each keyword before turning your campaign on.

Start choosing better keywords.

Create a plan to see how you can get better keywords at the best price possible.

START USING KEYWORD PLANNER