Basics and Overview

Is AdWords right for you?

Are you wondering, should I use Google AdWords to promote my business online? Find out if AdWords is right for your marketing needs by getting information on the basics. See how AdWords can connect your business with potential customers the moment it matters.

Discover the benefits of using Google AdWords before you sign up, from choosing where your ad appears online, to setting and controlling your own budget (with no minimum spend amounts, and no monthly contracts). Explore features for measuring the success of your advertising, and watch video testimonials from other business owners about how they’ve used AdWords to meet their goals.

In this series of guides, you’ll find information on:

  • The ways AdWords can help your business achieve specific goals
  • How AdWords’ cost-per-click system works to show your ad in search results and across the Google Display Network
  • Each step of setting up your first campaign, along with helpful tips and best practices

Call an expert:


*Free setup support from our AdWords team when you invest $10/day or more. Hours: Mon-Fri, 9am-9pm ET.

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Get even more with Google AdWords

Grow your business with AdWords

  • Get your ad on Google. And beyond.
  • Stay local or go global.
  • Reach the right people at the right time.
  • see all benefits  

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