ORRA is one of India's most prestigious jewellery retail chains. With 37 stores across 24 cities, the company strives to be at the forefront of design and product innovation. Recognising the fragmented nature of the jewellery industry in India, where purchases are still very much influenced by regional tastes and buying behaviours, ORRA turned to Google AdWords for support with implementing a highly targeted digital marketing strategy. Using the Google Display Network, the company ran multiple regional campaigns, with specific messages and offers for each region. With the Display Network, ORRA could target customers on sites that matched their interests, such as food and lifestyle sites. The ads drove traffic to the company’s website, and consumers were then tracked using remarketing tactics. “The Google Display Network allowed us to express ourselves creatively and to increase the effectiveness of our advertising,” says Vijay Jain, CEO and Director. Seeing the results that can be achieved with AdWords, ORRA now invests ten times the amount it used to on digital marketing.
“The Google Display Network allowed us to express ourselves creatively and to increase the effectiveness of our advertising.”