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Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Example of an ad featuring a shoe sale and example chart showing related performance metrics
Summer shoes
Performance
Conversions
Revenue
Footwear Sale
example-business.com
$68

Deliver better results with automated bidding

With billions of searches per day on Google, you can make sure you set the right bid and ensure potential customers see your ad.

Example of an ad featuring a shoe sale and example chart showing related performance metrics
Summer shoes
Performance
Conversions
Revenue
Footwear Sale
example-business.com
$68

Set the right bids with Smart Bidding

Real-time bids
Signals
Drive value
Maximise sales

Real-time bids

Example of related bids: Food delivery, food take-away, food to go.
Food Delivery
Food take away
Food to go
$
$$

Reach your audience at the right moment

Smart Bidding offers true auction-time optimisation. It sets bids for each individual auction, not just a few times a day. This allows you to tailor bids to each user’s unique search.

Example of related bids: Food delivery, food take-away, food to go.
Food Delivery
Food take away
Food to go
$
$$

Signals

An illustration of a gavel inside a circle of icons representing contextual factors.

Increase conversions with billions of combinations of signals

Instead of a few basic adjustments, Smart Bidding evaluates all the relevant contextual factors. This includes things like the search query, device, browser, language and time of day.

An illustration of a gavel inside a circle of icons representing contextual factors.

Drive value

A chart measuring revenue and conversions.

Bid towards conversion values to maximise your ROI

Not all conversions are equal – some are worth more than others. Measuring conversion values and then bidding towards them helps you find more valuable customers.

A chart measuring revenue and conversions.

Maximise sales

A woman working at a florist shop looking at a tablet with an overlay showing online versus in-store conversions.

Bid for online and in-store sales

Maximise total sales, whether they happen online or in your shops. You can measure and optimise for shop visits or shop sales driven by your online ads.

A woman working at a florist shop looking at a tablet with an overlay showing online versus in-store conversions.

Get started with Smart Bidding

Automated bidding can help you deliver better performance and save time. Tap into these modules to learn how these bid strategies can help you reach your business goals.

  • Optimise your bids and budgets

    More than 80% of Google advertisers are using automated bidding.

  • Bid towards what matters most

    On average, advertisers that switch from a Target CPA to a Target ROAS bid strategy can see 14% more conversion value at a similar return on ad spend.