Advertise on Google Maps with Google AdWords

Advertise on Google Maps with Google AdWords

When you advertise on Google Maps, you attract nearby customers searching for businesses like yours. Learn more about advertising on Google Maps today.

Advertising on Google Maps is an effective way for businesses to bring in local customers, right when they’re searching online for the things that they want.

In today’s always-online world, when people want something, they often reach for their nearest device to find out where to buy it. 50% of users who conduct a local search on their smartphone then go on to visit a shop within a day. An advert on Google Maps that shows your information can increase your chance of being the business that they decide to visit, right at that crucial moment.

Imagine that you run a bike shop that does repairs in central London. When someone in that part of the city gets a flat tire or needs to get their gears fixed ASAP, they may use Google Maps to search for the nearest repair shop. If you’re paying for Google Maps advertising, an advert for your bike shop can appear in their results in two different placements: within info cards beneath the Maps search box, and on the map itself.

Besides showing your location on the map, your advert can also display directions to your business, and your phone number. By making your business easier to find, both online and in the street, more potential customers will be able to visit your business the moment they’re ready to – and you would only pay if someone clicks your advert for more information.

If local traffic is what you’re looking for most, AdWords’ targeting options for mobile let you choose the area where your ad appears.

In order to advertise on Google Maps, you need to have an AdWords account, feature location extensions on your ads, and have an updated Google My Business listing. You can find out more about how Google AdWords works and how to use location extensions here.

When you use Google Maps advertising, you’ll be on your way to informing more local customers of where you are, how to get to you, and when you’re open for business in the moments that matter.

Expert support when you invest £6 a day or more: *

800 169 0709

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* Mon-Fri, 9am-6pm. Calls to 0800 numbers are free from BT landlines but charges may apply if you use another phone company, call from your mobile phone or call from abroad. Support is for advertisers based in United Kingdom, available in English only and subject to business and website qualification.