When you advertise on Google Maps, you attract nearby customers searching for businesses like yours. Advertising on Google Maps is an effective way for businesses to bring in local customers, right when they’re searching online for the things that they want.
- 1. Be accessible to the 50% of users who will visit a shop within a day of conducting a local search
- 2. Increase your online presence and make your business easier to find
- 3. Learn more about advertising on Google Maps today
“AdWords has been my most effective means of advertising since the beginning - which is why it gets 90% of my advertising budget”Sophie O’Connor, Three Day Blinds
In today’s always-online world, when people want something, they often reach for their nearest device to find out where to buy it. 50% of users who conduct a local search on their smartphone then go on to visit a shop within a day.
An advert on Google Maps that shows your information can increase your chance of being the business that they decide to visit, right at that crucial moment.
Did you know?
Location Targeting helps you focus your advertising on areas where you'll find the right audience, reaching potential customers with the goal of increasing your profits. We suggest that you choose the region where your customers live and where your business can serve them.
Imagine that you run a bike shop that does repairs in central London. When someone in that part of the city gets a flat tire or needs to get their gears fixed ASAP, they may use Google Maps to search for the nearest repair shop. If you’re paying for Google Maps advertising, an advert for your bike shop can appear in their results in two different placements: within info cards beneath the Maps search box, and on the map itself.
Besides showing your location on the map, your advert can also display directions to your business, and your phone number. By making your business easier to find, both online and in the street, more potential customers will be able to visit your business the moment they’re ready to – and you would only pay if someone clicks your advert for more information.
If local traffic is what you’re looking for most, AdWords’ targeting options for mobile let you choose the area where your ad appears.
In order to advertise on Google Maps, you need to have an AdWords account, feature location extensions on your ads, and have an updated Google My Business listing. You can find out more about how Google AdWords works and how to use location extensions here.
When you use Google Maps advertising, you’ll be on your way to informing more local customers of where you are, how to get to you, and when you’re open for business in the moments that matter.