Basics and Overview

Advertise in Gmail

Think of how often you check your inbox. Now, imagine that as the number of opportunities you have for connecting with potential customers.

Read this guide to to see how, through a few simple steps in AdWords, you can show ads in Gmail to people who are interested in what you offer. Your text ad shows up at the top of their inbox tabs, and with a click, expands into email-size and can include images or even video. Optimized formats mean your ad will look great whether someone sees it on desktop or mobile. Users can also save your ad in their inbox if they’re interested and want to come back to it, or forward it as an email to someone who will be.

In this guide, you’ll learn:

  • How ads in Gmail work and their benefits
  • How to create ads for Gmail, including targeting options
  • How to measure the results of your Gmail ads

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