Discover mobile ads with Google AdWords

Discover mobile ads with Google AdWords

Drive consumer engagement through Google Mobile Ads, where you can reach your audience whenever, wherever. Explore more with Google today.

Google mobile ads can help you reach potential customers anywhere they are, right when they’re searching on their mobile devices for what you offer. 91% of people have reported that they look up information on their smartphone when they want to know about, find, do, or buy something1, while 51% have discovered a new company or product while searching on their phones2. Mobile ads connect with potential customers in these important moments and boost your business’s visibility.

Close up of an ad for Thai restaurants on a mobile phone

Show up in the palm of their hand: AdWords mobile ads come in multiple formats, including text and image ads designed to be user-friendly on smaller screens. You can also run “call-only” ads that prominently feature your business’s phone number, encouraging people to call you with one click. AdWords mobile advertising is pay-per-click (PPC), meaning you pay only when a potential customer clicks your ad to visit your site or call your business from their phone. Plus, you decide how much you spend, and you can change your advertising budget any time.

With Google AdWords, you pay only when a potential customer clicks your ad to visit your site or give you a call.

Reaching your ideal mobile audience: To show your ad in mobile searches, you’ll choose a list of keywords that potential customers might search with on Google the moment they’re looking for products or services like yours. When someone searches on their phone for a keyword you’ve selected, your ad may show up in their search results. For example, if you own a Thai restaurant that offers delivery in Nashville, in addition to more specific terms like your restaurant’s name, you might include keywords like “Nashville Thai food” and “restaurant delivery in Nashville.” AdWords comes with a free Keyword Planner tool to help you come up with a list of keywords for your business that people are more likely to search with.

There are other options for where your mobile ads can show up on people’s smartphones, like websites related to what your business offers. You can also target your ads to specific geographic locations to reach customers close enough to visit your business in person.

Test — and tweak — for success: Your AdWords account comes with conversion tracking tools that can show you important data about how your advertising is performing, like how many people clicked your ad and what actions they took after that. This helps you understand what’s working in your advertising campaigns, and what could use a change. For instance, is one of your keywords leading to more phone calls than the rest? Are people visiting your site on their phones from locations you didn’t expect? If so, you can adjust your budget and settings accordingly. Learn more about conversion tracking with AdWords here.

Sources
1Consumers in the Micro Moment, Google/Ipsos
2Consumers in the Micro-Moment, Wave 3, Google/Ipsos, US, August 2015, n=1291 online smartphone users 18+.

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* For customers committing to $10 per day or more in ad budget. Phone support operating hours are Mon-Fri, 9am-9pm ET