Measuring Success

The basics of measuring AdWords results

Being able to track the success of your advertising in real-time is one of the benefits of AdWords. Data reports show you how your campaigns are working, so you can keep doing what’s working and change what isn’t to make the most of your budget.

This interactive guide will walk you through AdWords reporting and measuring features. Review the basics of understanding your Google AdWords results, and beyond. Learn which metrics to pay attention to in order to help you meet specific goals, and which tracking and optimizing features will give you the information that’s important to your business.

In this guide, you’ll find information on:

  • How to get and understand the data that’s useful to you
  • Measuring the results of your advertising
  • Understanding data to help you improve your keywords, bids, and landing pages

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