Your ad isn't showing for this keyword right now. There are a few different reasons why this could be the case.
If you’ve just recently added this keyword to your campaign, we’re probably reviewing your keyword to make sure that it complies with our advertising policies. We strive to review all ads as quickly as possible, usually within one business day.
If you did not recently add this keyword, your ad may not be showing either because your bid is too low, your Quality Score is too low, or a combination of both. In addition, this message is occasionally shown for other reasons. You can use the Ad Preview and Diagnosis tool again later to see if we have updated information on why your ad isn't showing.
How to fix
To increase the chance that your ad will show, you can increase your bid or try to improve your Quality Score. A higher Quality Score can lower your cost and get you a higher ad position.
Raise your Quality ScoreA Quality Score is calculated every time your keyword matches a customer's search. A high Quality Score means that your ads, keywords, and landing page seem to be very relevant to what a customer is searching for and also relevant to one another.
Quality Score is, among other factors, based on:
- How appealing your ad is to potential customers (in other words, the clickthrough rate of your ad, keyword and display URL).
- How well what you say in your ad matches the page that you link to in your ad.
- How well the keywords you've chosen match what you’ve said in your ad.
As a result, improving the relevance of your ad, landing page, and choice of keywords can have a positive effect on your Quality Score. Here are some suggestions:
- Make sure you're using relevant, specific keywords
- Check to make sure that your ads link to specific, relevant pages on your website
- Write simple, enticing ads that have a strong call-to-action and include keywords in the headline or text
- Create additional ads with different text – Google will cycle through your ads and show your best performing ads more frequently
- Prevent your ad from showing on irrelevant searches by adding negative keywords
- Identify and add potentially valuable keywords by using the Keyword Planner
In addition to improving your Quality Score, you can also raise your bid for specific keywords and increase your budget for your campaigns.
While increasing your bid can help you beat out competitors for a spot to show your ad, you can’t always get your ad to show by spending more money. Depending on the auction, an ad with a high Quality Score may outperform an ad with a lower Quality Score, even if the second ad's bid is higher.
If you have trouble
You can always contact an AdWords representative for help.
